Marketing & Communications Manager

 

This is a CV & Resume position, details below.  Please do not apply on the web form.

Position Summary

The Marketing & Communications Manager does not need existing experience in agritourism, but should have a minimum of 2 recent years of marketing management experience or 4+ years in professional marketing. This position will lead the execution of the marketing and communications plan for Blooms & Berries seasonal offerings and events. This person will work directly with the ownership family to plan messaging strategy as well as with department leads to recognize and capture seasonally relevant content. This position requires someone who can be “boots on the ground” 40 hours per week at Blooms and Berries in Loveland, Ohio, from March through early November. Occasionally when preparing for peak seasons, hours may increase slightly but this balances nicely with our slower winter period. This is an in-person, 5 day per week position, as the farm is a dynamic work environment that can change day to day, season to season.  This position enjoys a nice balance of focused office time while also getting out and integrating with team members and guests to capture the excitement and tell our family farm’s story. Some evening and weekend hours will be required to capture content at special events or to respond in a timely manner to social media questions from our followers.  January through February bring a more relaxed work schedule while preparing for the upcoming year, maintaining a modest brand presence on social media, promoting voting for “best of” awards and building brand equity and excitement for the upcoming seasons.   

Major Responsibilities & Requirements:

  • Work onsite, 5 days a week at Blooms & Berries in Loveland, Ohio, from March through early November. Some days onsite through the winter as needed. 
  • Work with the ownership family to develop a marketing and communication plan for each season and event.
  • Collaborate with department managers and team members daily, building content and developing stories from the ground up.
  • Develop exciting and engaging content for our current social media accounts. 
    • Enjoy and grow a solid Facebook audience, currently over 63,000 followers.
    • Take our Instagram account from 15,000 to the next level.
  • Develop our brand on TikTok.
  • Manage and respond to social media questions and comments in real time. 
  • Develop and publish a weekly email campaign to over 83,000 subscribers centered around a clear and exciting call to action.
  • Keep our website up to date with exciting, clear and concise content.
  • Manage our online listings on Google, Apple Maps, visitors bureau, local event calendars, etc.
  • Build systems to organize the marketing of seasons and events.
  • Build and observe marketing campaigns.
  • Create videos varying from raw to mid level production based on the platform.
    • Post select videos to our YouTube channel.  
  • Monitor, analyze and report G4 analytics, and social analytics.  
  • Maintain & develop relationships with existing third party vendors for graphic design, photography, videography, online advertising etc.  
  • Maintain and develop relationships with social media influencers through our influencer engagement program.
  • Collaborate with our new group sales position to promote corporate packages and relationships.
  • Other responsibilities may include internal communications such as creating and implementing internal tools for the staff. This may include training videos, team messaging and more.

The subject of content and growth will include, but are not limited to: 

  • Beautiful garden center flowers and merchandise. 
  • U-Pick strawberries, blueberries, blackberries, sugar snap peas and U-dig potatoes.
  • Seasonal fresh produce, bulk fruit orders. 
  • The petting farm.
  • Group booking promotion – including field trips, birthday parties and corporate meetings.
  • Celebration of our amazing team and hiring campaigns.
  • Events such as our Sunset Blueberry Picnic, Pups Pints & Pumpkins, Bubbles & Blooms and more
  • Fall on the Farm – hayrides, corn maze, sunflowers and much more.
  • The Christmas Bakery & Shop.
  • New low ropes attraction, new trackless train, possible exploration of Door Dash delivery for select baked goods. 
  • New ideas daily.

 

Qualifications & Skills

  • Must be a creative, fun, self-motivated individual who understands working within the voice of a brand and demonstrates a passion for our farm. 
  • Has a positive personality. Gets energy from our dynamic work environment, and embraces change from season to season or event to event.
  • Demonstrates an eagerness for lifelong learning and staying current with trends.
  • Has experience identifying and tracking metrics, using the data to improve performance over time.  
  • Can balance working quickly while demonstrating organization, creativity and attention to detail. (Please include the word “grow” or “growth” in the subject line of your application email.)
  • Has at least 2 years of recent marketing management experience or 4+ years in professional marketing.
  • Has previous professional experience editing video as well as using Canva, Constant Contact, Google Analytics, Google Business, Meta Business, or can learn quickly.
  • Is able to briefly engage on weekends and evenings to offer timely replies on social media and is able to attend the occasional evening and weekend special event to capture content as needed.
  • eCommerce sales or Shopify experience is not required but would be a bonus.  

The Future of Blooms & Berries

As a forward-thinking farm, we recognize the value in authentic, farm focused, memorable, family fun.  We continue to invest strongly into positive experiences for our guests. 2025 will feature the addition of an awesome low ropes course and trackless train.  We’re building our garden center & bakery departments. Additionally, we have been investing vigorously in U-Pick fruit experiences and crops as our consumers are eager to embrace more U-Pick at Blooms & Berries Farm Market. Our future is bright, and we’re excited to enhance our great team with your professionalism and passion for beauty, flavor and fun. If this feels like a good fit for you, please apply today. We’re excited to hire when the right candidate comes along.  

Annual Salary

  • Salary is 55,000 – 63,000 based on qualifications and experience.
  • Relaxed schedule January through February–few hours with some work from home during the off-season.
  • Indoor/Outdoor work environment
  • Casual but professional dress code
  • Employee discounts
  • Family-owned business

DO NOT APPLY on the webform.
Please send cover letters and resumes to Info@BloomsAndBerries.com